Behind the Brand · Pooja Walia, Founder & Formulator

From skin struggles
to glowing purpose.

Skincare that feels gentle, made for sensitive skin. Botanical, vegan, handcrafted in small batches in Melbourne, because everyone deserves simple skincare that truly cares.

Rooted in Ayurveda. Made by hand.

Founder Pooja Walia in natural light with Seed Glow Face Oil

Meet the Founder

A few years ago, I found myself in what I lovingly call "skincare survival mode."

My face was dry, sensitive, and constantly angry at me, especially during winter. I kept switching products every few weeks, hoping one of them would help. Most times, I ended up more frustrated than before.

After endless products that promised miracles and delivered zero results, I was disappointed and frustrated. So I started over, from the seed up.

Pooja Walia in Reckong Peo, Himalayas, 2014
Reckong Peo, 2014

Where it began

A kitchen, a cold-press, and a question

Green Glow started in Pooja's kitchen in Melbourne. Not with a business plan, but with a question: why were so many 'gentle' skincare products still irritating her skin?

Growing up with Ayurvedic traditions, she knew that plants, pressed cold and combined with care, could do what no synthetic formula could. So she began experimenting. Sweet almond. Macadamia. No fragrance. No heat. Just the oil, exactly as nature intended.

Friends asked for bottles. Then friends of friends. What began as a personal practice became Green Glow Skincare, still handmade, still small-batch, still rooted in the same belief that started it all.

"What we put on our skin matters just as much as what we eat."
Pooja Walia, Founder

What we stand for

Six things we will never compromise on

Ayurveda

Botanical only

Every ingredient is botanical. No mineral oils, no synthetic fillers, nothing we wouldn't put on our own skin.

Ayurveda

Cold-pressed always

We never use heat-refined oils. Cold-pressing preserves the full nutrient profile: vitamins, fatty acids, and everything in between.

Ayurveda

Fragrance-free

No essential oils. No parfum. Nothing that could sensitise or irritate. This is what 'genuinely gentle' actually looks like.

Ayurveda

Small-batch, handmade

Every bottle is made by hand in Melbourne. Small batches mean better quality control and fresher product in every order.

Ayurveda

Cruelty-free & vegan

Never tested on animals. No animal-derived ingredients. The Kansa wand is sustainably sourced from artisan makers in India.

Ayurveda

Radically transparent

Full ingredient lists on every product. No 'fragrance' catch-all. No mysteries. You deserve to know exactly what you're putting on your skin.

A love letter to nature and skin

Green Glow wasn't born in a boardroom.

It was born out of frustration, nostalgia, and a serious obsession with finding better ways to care for skin.

With time, I blended that childhood wisdom with modern knowledge. I studied skincare formulation, took inspiration from the timeless traditions of Ayurveda, and began experimenting at home. What started as a personal experiment turned into something more: a desire to create skincare that felt comforting, clean and transparent, without compromising on results.

Every product at Green Glow is handcrafted by me, from first idea to the final packaging. I handpick all ingredients, only the kindest to your skin. My dream is simple: to help you fall in love with your skin.

Thank you for trusting me with your glow. I'm beyond grateful to be a part of your skincare journey, and that of your loved ones.

Pooja Walia,
Founder & Formulator · Green Glow Skincare

A note from the formulator

Why no essential oils?

It's a question we get a lot. Essential oils are beautiful and powerful, and that's exactly why we leave them out. Many essential oils, even natural ones, can irritate sensitive, reactive or compromised skin. Lavender and citrus oils, in particular, are common triggers for redness and contact dermatitis.

Seed Glow is built for the most reactive skin we know, including ours. So we use carrier oils alone, cold-pressed and unrefined, so the formula is genuinely fragrance-free. The faint, nutty scent you notice is the oils themselves, doing their quiet work.